Prada

• Prada is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.The company was started by Mario Prada and his brother Martino as a leather goods shop –Fratelli Prada (English: Prada Brothers) – in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.
• The Italian royal household even granted the use of its coat of arms on Prada’s fine-luggage sets, made from walrus and alligator. European aristocracy came calling, including Princess Grace of Monaco.
• Ready-to-wear had been launched in 1989, and as the company’s fortunes rose in the nineties, Miuccia Prada began to establish herself as a talented clothing designer—in fact,the one to watch.
• Thanks to multiple revenue streams and runaway sales growth, Prada’s signature pale-green stores popped up like mushrooms across the globe, with flagships from Old Bond Street to Rodeo Drive. Several of the stores are architecturally important, designed by leading names: Rem Koolhaas did the much-hyped SoHo, New York, outpost; the Swiss team of Herzog & de Meuron was behind the diamond-paned Tokyo building. Prada has a deep interest in contemporary art; it steadily informs her work, and the Prada Foundation has commissioned performance pieces, sculptures, and films from some of the most influential artists of the day.